PR Firm’s 2007 “Plan” to Astroturf Against Student Loan Reform

October 14th, 2009 by pdelatorre

Last week I wrote about a new campaign by loan companies called “Protect Student Choice.” The campaign is being run by Qorvis Communications, a controversial PR firm.

Thanks to YouTube’s “studentloanreform,” we can now see that the firm has had a desire to astroturf on this issue since at least 2007. Mr. or Ms. Studentloanreform posted a presentation by the company to the 2007 Legislative Conference of the National Council of Higher Education Loan Programs, a student loan industry association.

Check it out:

My favorite part: the fact that they photoshopped Hillary Clinton’s head onto George Bush’s body.

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